Toronto Brand Momentum: Lessons from the Jays’ Home Run Jacket

That homerun jacket says it all.

Even if you’re not a baseball fan, it’s been hard not to feel the city buzzing lately. Everyone seemed to jump on the Jays bandwagon — and why not?

We all want to belong. To feel the buzz of a team, to celebrate together when something good happens.

That jacket slips onto the homerun hitter after a player knocks it out of the park. It’s visual, emotional, instantly recognizable. You see it, and you feel it — connected, part of something bigger. The energy doesn’t stop when the runner crosses home plate; it ripples through the city.

And when that jacket gets auctioned off for a good cause? That’s brand alignment at its finest. Energy. Meaning. Purpose.

Great branding does the same. Symbols, signals, stories — they draw people into your world. They create a shared feeling, a sense of belonging.

The Jays gave it their all — and that energy? That sense of community? That’s what endures.

Let’s capture that kind of energy for your brand. When people feel your story, they’ll want to be part of it.