Being a Hype Woman as a Toronto Brand Photographer

During a photo shoot yesterday, a client said something to me today that I hadn't really recognized before.

She said, "You're a really good hype woman."

And honestly? She's right. Encouraging people, seeing their potential before they fully see it themselves, wanting them to succeed, that's just how I'm wired.

When you hire a brand photographer you get a lot of things that don't necessarily fall under the heading of photographer. Some photographers do more and some do less. 

I go the extra mile, even if you don't see a lot of it just by looking at the photos.

The prep calls. The PDFs that help you clarify your brand along the way. The moodboards. The shoot day energy. The photo choices after and advice on how to use them.

And the cheerleading, the belief, the "you've got this," because we can all use someone in our corner.

Someone who sees it in you before you fully see it yourself. 

You leave the shoot feeling YES! I’ve got this. And that momentum, that confidence, it shows up in your interaction with others. 

And that energy we captured together? It shows up on your profiles, your website, the calling cards you're finally proud to send people to.